Team

Welcome to Alex Buchanan

Managing Consultant

We are thrilled to announce Alex Buchanan has joined SmartCo as a Managing Consultant. Wishing you a warm welcome from the entire SmartCo team.

We sat down with Alex to ask him a few questions about his career path, his new role at SmartCo and what he’s most looking forward to about joining.

Hi Alex. What has been your career leading up to SmartCo?

I’ve been working in creative agencies and media companies for almost 25 years. I started out as a graphic designer (working in live events) before moving over to advertising and getting into technology roles at the global communications holding companies WPP, Omnicom and Publicis. I’ve also worked with major broadcasters and famous brands like ITV and Nike. Over the years I’ve become quite a technology generalist and have worked on a variety of weird and wonderful technology and enterprise IT projects. My specialism, however, is the technology behind creating and managing content.

What is your new role and what will you be focusing on?

As a Managing Consultant for Media & Entertainment (M&E), I’m responsible for delivering great work for our M&E clients, starting with WPP.

What excites you most about being part of the team?

With SmartCo, we have a tremendous opportunity to unlock the vast network of operating companies within WPP, but also extend into other agency networks and media companies.

What’s unique about SmartCo?

During my time at WPP I had the pleasure of being a SmartCo client, and I’m happy to say there is genuine different between SmartCo and other consultancies. Our uniqueness is definitely our people; we care about our associates and the work and it shows in the quality of the work we deliver.

What do you enjoy doing in your spare time?

When not working, I’ll probably be out mountain biking, running or watching rugby. Our three children are all at university this year, and they happen to all be in good rugby towns; Leicester, Bath and Bristol – so we’re planning to catch a few games as we travel around to visit them all!