Privacy Policy


SmartCo understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, or uses SmartCo’s services on other sites (“Our Services”). We only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested as part of our customer terms and whenever you use Our Services.


  1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”: means an account required to access and/or use certain areas and features of Our Services;

“Cookie”: means a small text file placed on your computer or device by any website when you visit certain parts of any website and/or when you use certain features of Our Services. Details of the Cookies used by us are set out in Section 11, below; and

“Cookie Law”: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;


Information About Us

Our website and Our Services are owned and operated by SmartCo Consulting Ltd, a Limited Company registered in England & Wales under company number 05906221.

Postal address: 2-6 Boundary Row, London, SE1 8HP.


  1. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Services and our website. Our website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.


  1. What Is Personal Data?
    • 3.1. Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (“GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
    • 3.2. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.


  1. What Are My Rights?
    • 4.1. Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
      • a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Section 13.
      • b) The right to access the personal data we hold about you. Section 12 will tell you how to do this.
      • c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Section 13 to find out more.
      • d) The right to be forgotten, i.e., the right to ask us to delete or otherwise dispose of any of your personal data that we Please contact us using the details in Section 13 to find out more.
      • e) The right to restrict (i.e. prevent) the processing of your personal data.
      • f) The right to object to us using your personal data for a particular purpose or purposes.
      • g) The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
      • h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
      • i) Rights relating to automated decision-making and profiling.
    • 4.2. For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Section 13.
    • 4.3. It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
    • 4.4.  Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
    • 4.5. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Section 13.


  1. What Data Do You Collect and How?

Depending upon your use of Our Services, we may collect and hold some or all of the personal and non-personal data which you provide us. Please also see Section 11 for more information about our use of Cookies and similar technologies and our Cookie Policy.


  1. How Do You Use My Personal Data?
    • 6.1. Under the Data Protection Legislation, we must always have a lawful basis for using personal data which we use to provide Our Services to you.
    • 6.2. With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email or telephone or text message or post with information, news, and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
    • 6.3. We use the following automated systems for carrying out certain kinds of decision-making and If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the Data Protection Legislation gives you the right to do so. Please contact us to find out more using the details in Section 13.
    • 6.4. We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Section 13.
    • 6.5. If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
    • 6.6. In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.


  1. How Long Will You Keep My Personal Data?
    • 7.1. We will not keep your personal data for any longer than is necessary.
    • 7.2. For some details you share with us, we may encode them using a highly secure one-way cryptographical hash, to use for future Services requests, and store for up to 4 years from the date of your last use of Our Services.
    • 7.3. Where we believe you are a minor and you have submitted data to us, we will delete it as soon as we are able to do so.


  1. How and Where Do You Store or Transfer My Personal Data?
    • 8.1. We share your data with external third parties, as detailed below in Section 9, that are based outside of the EEA. The following safeguards are applied to such transfers:
      • a) We use specific contracts with external third parties that are approved by the European Commission for the transfer of personal data to third countries. These contracts require the same levels of personal data protection that would apply under the Data Protection Legislation. More information is available from the European Commission.
      • b) Where we transfer your data to a third party based in the US, the data may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.
    • 8.2. Please contact us using the details below in Section 13 for further information about the particular data protection mechanisms used by us when transferring your personal data to a third country.
    • 8.3. The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:
      • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality; and
      • procedures for dealing with data breaches (accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.


  1. Do You Share My Personal Data?
    • 9.1. We share the results of Our Services with our business customers when you make a purchase (or attempt to make a purchase) from them.
    • 9.2. We may share your personal data with other companies in our group for our internal business purposes.
    • 9.3. We may sometimes contract with third parties to supply certain This may include sharing any data you have given us or data that we have obtained from a third party source (such as a vendor website API) to improve the accuracy of Our Services.
    • 9.4. When any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.
    • 9.5. If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation.
    • 9.6. If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.
    • 9.7. In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.


  1. How Can I Control My Personal Data?

In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Services, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and at the point of providing your details).


  1. Can I Withhold Information?
    • 11.1. You may access certain areas of Our Services without providing any personal data at all. However, to use all the features and functions available on Our Services, you may be required to submit or allow for the collection of certain data.
    • 11.2. You may restrict our use of Cookies. For more information, see


  1. How Can I Access My Personal Data?
    • 12.1. If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
    • 12.2. All subject access requests should be made in writing and sent to the email or postal addresses shown in Section 13.
    • 12.3. There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
    • 12.4. We will respond to your subject access request within 14 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our


  1. How Do I Contact You?
    • 13.1. To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details.

Email address:

Postal Address:

2-6 Boundary Row, London, SE1 8HP


  1. Changes to this Privacy Policy
    • 14.1. We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
    • 14.2. Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Services following the alterations. We recommend that you check this page regularly to keep up-to-date.
    • 14.3. This Privacy Policy was last updated on 24 January 2024.