Team

Welcome to Esra Yetis

Principal Product Consultant

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We are thrilled to announce Esra Yetis has joined SmartCo as a Principal Product Consultant. Wishing you a warm welcome from the entire SmartCo team.

We sat down with Esra to ask her a few questions about her career path, her new role at SmartCo, what attracted her to SmartCo and what she enjoys doing in her spare time.

Hi, Esra. So, tell us, what has been your career leading up to SmartCo?

My career leading up to SmartCo has been a journey full of diverse experiences! Over the past 17 years, I have had the privilege of working at reputable creative agencies and consultancies as well as collaborating with companies undergoing large scale digital transformations. During this time, I focused on guiding them through product innovation and implementing best practices.

Looking back, I’m particularly proud of launching my career at such an early age and continuously developing myself ever since. Life changes and the learning opportunities along the way have shaped me both personally and professionally.

What is your new role at Smart Co and what are you looking forward to most?

I am very excited about my new role at SmartCo as a Principal Product Consultant. I’m very much looking forward to collaborating with clients, understanding their unique challenges and achieving exceptional outcomes together.

What attracted you to SmartCo?

I was particularly impressed with how professional and communicative SmartCo were from initial meetings to joining and the way they talked about and value their people. We have an impressive array of clients and a great culture which I’m excited to be a part of.

What are you most passionate about in the work you do?

Digital Transformation as a whole. Primarily producing products and transforming new ways of working and adopting best practice in the workplace.

You’ve already achieved so much, what would you like to accomplish in the next 5 years?

Eventually I’d like to build my own product. I want to build a product that positively impacts millions of people’s lives! I already have an idea or two in mind so watch this space…

What do you enjoy doing when you’re not busy working?

When I’m not thinking about all things digital I love getting behind a lens and practicing my photography skills. Most recently I’ve been capturing street photography but I’d like to focus more on portrait photography.

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